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Case Study

Recruitment of retail staff
WH Smith

WH Smith is one of the UK’s leading retailers, operating more than 1200 stores throughout the UK as well as having operations in Australia, South East Asia, India and the Middle East. When opening new outlets or adding staff to existing stores, they need a responsive and cost effective recruitment partner to advertise vacancies and screen responses. WH Smith asked Ortolan to assist more than 3 years ago.

The Ortolan Connect service was ideal for WH Smith’s needs. With the ability to launch a recruitment advertising campaign across all of the UK’s major job boards literally within an hour of receiving the brief, WH Smith is able to start to receive CVs from suitable applicants often on the same day the ads are placed. Ortolan coordinated its candidate responses so that they were linked in to WH Smith’s applicant management system which eliminated unnecessary paperwork and made the whole process both seamless and highly efficient.

  • The low, fixed fee structure of the Ortolan Connect service gives WH Smith a predictable and transparent recruitment cost which is a fraction of the cost of conventional agency fees.
  • Integration of the recruitment process from initial instruction, through advertising and response management, to making offers has increased the efficiency of the WH Smith recruitment operation.
  • The long-term nature of our relationship with WH Smith means we have developed an excellent understanding of the skills and experience they are seeking in candidates for the different roles Ortolan handles for them.
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Thanks for all your help with this, this is the first time I’ve used Ortolan and I’ve been really impressed, you’ve saved me so much time!

Alice Holborn, HR Adviser DC Thomson
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