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Case Study

Recruitment of retail staff
WH Smith

WH Smith is one of the UK’s leading retailers, operating more than 1200 stores throughout the UK as well as having operations in Australia, South East Asia, India and the Middle East. When opening new outlets or adding staff to existing stores, they need a responsive and cost effective recruitment partner to advertise vacancies and screen responses. WH Smith asked Ortolan to assist more than 3 years ago.

The Ortolan Connect service was ideal for WH Smith’s needs. With the ability to launch a recruitment advertising campaign across all of the UK’s major job boards literally within an hour of receiving the brief, WH Smith is able to start to receive CVs from suitable applicants often on the same day the ads are placed. Ortolan coordinated its candidate responses so that they were linked in to WH Smith’s applicant management system which eliminated unnecessary paperwork and made the whole process both seamless and highly efficient.

  • The low, fixed fee structure of the Ortolan Connect service gives WH Smith a predictable and transparent recruitment cost which is a fraction of the cost of conventional agency fees.
  • Integration of the recruitment process from initial instruction, through advertising and response management, to making offers has increased the efficiency of the WH Smith recruitment operation.
  • The long-term nature of our relationship with WH Smith means we have developed an excellent understanding of the skills and experience they are seeking in candidates for the different roles Ortolan handles for them.
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Hope started operating in 2013 and we had a lot of positions that we needed to fill. We initially relied on recruitment agencies and did a little bit of our own direct advertising, but wanted to explore more cost effective recruitment methods. We decided to try some “e-recruiters” to see how they could help. Ortolan were by far the best and also the most cost effective of the suppliers that we tried and we now ask for their help with virtually all of our external recruitment needs, because they provide a very personal and tailored service, have people, rather than computers, working on their candidate searches and short lists. Using Ortolan has significantly reduced our expenditure on attracting candidates, but has also meant that we have had a much broader range of people applying to work for us than before. I’d highly recommend trying Ortolan to see how they can help you.

Peter Spargo, HR Manager, Hope Construction Materials Ltd
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